top of page

What is Discord and How to Use it for Your Business

In the digital age, communication has become essential for businesses of all sizes. With the rise of remote work, team collaboration, and online communities, it's more important than ever to have effective communication tools. One such tool is Discord, a popular platform originally designed for gamers that has since expanded to become a versatile communication platform for businesses as well. In this blog, we'll explore what Discord is and how you can use it for your business.

What is Discord?

Discord is a free voice and text communication platform designed for communities, groups, and individuals. Originally created for gamers, Discord allows users to create servers (which are essentially chat rooms) where they can communicate with other users via voice or text, share files, and even stream live video. It's available on desktop and mobile devices and can be accessed via a web browser.

How to use Discord for your business?

While Discord was originally designed for gamers, its features have made it an ideal communication platform for businesses as well. Here are some ways you can use Discord for your business:

  1. Connect with your audience: Discord is an excellent platform for businesses to connect with their audience. You can create a server for your brand and invite your customers to join. You can use Discord to provide customer support, answer questions, and gather feedback. Additionally, you can use Discord to host live Q&A sessions, where customers can directly interact with your team and get to know your brand better.

  2. Build a community: Discord allows you to create a community around your brand. You can create different channels for different topics and allow your customers to interact with each other. Encouraging engagement and discussion within your community can help build brand loyalty and increase customer retention.

  3. Host events: Discord is a great platform to host virtual events such as webinars, workshops, and product launches. You can create a dedicated channel for the event and invite your audience to join. You can use Discord's voice and video communication features to host live sessions and interact with your audience in real time.

  4. Collaborate with other businesses: Discord allows businesses to collaborate with each other. You can join servers related to your industry and connect with other businesses to form partnerships, share knowledge and build relationships.

  5. Keep your team connected: Discord is not just for customer engagement; it's also an effective tool for team communication. You can create a private server for your team and use it to discuss projects, share files, and collaborate on tasks. Discord's voice and video features are particularly useful for remote teams.

Getting started with Discord

To get started with Discord, you'll need to create an account. Once you've created an account, you can create a server, invite your team or customers, and start communicating. You can customize your server by adding channels, roles, and permissions. You can also integrate other apps, such as Trello or Google Drive, to make collaboration even easier.


Discord is a versatile communication platform that can be used for a variety of business purposes. It is easy to use and free, making it an accessible option for businesses of all sizes. If you're looking for a new communication tool for your business, you should give it a try!

Learn how to grow from an entrepreneur to CEO with Blaze Group. Access community messaging, virtual co-working sessions, customizable business templates, business courses, and more — all from a single source. Try it free today.


bottom of page