top of page

What is Augmented Reality?

If you've been around the technology scene for any amount of time, you've probably heard of augmented reality and seen the term thrown around a lot. It's a technology that overlays virtual objects in the real world. It used to be used mostly in sci-fi movies, but not anymore—today, augmented reality is being used in real-world applications to improve safety, efficiency and usability. In this article, we look into what AR is, how it works and why it matters. Read on!

What is Augmented Reality (AR)?

AR is a type of technology that allows virtual objects to be overlaid in real-world environments in real-time. This is different from virtual reality (VR) where you put on a VR headset and "experience" a new reality, like one in space or the ocean.

The well-known mobile app, Pokémon Go, which allows users to find and capture Pokémon characters that appear in the real world, is one of the best instances of AR technology. AR technology is also employed in various industries besides gaming & entertainment, including marketing, fashion, travel, and retail.

How does AR work?

AR works in three simple steps: First, it generates an image of your real-world environment, next it utilizes technology that enables the superimposition of 3D images over objects in the real world, and finally, it applies the technology in enabling users to engage and interact with the simulated environment.

AR can be displayed on mobile phones, handheld devices, screens, eyewear, and head-mounted display. Thus, we have mobile-based AR, head-mounted gear AR, smart glasses AR, and web-based AR. Compared to other types, headsets offer a more immersive experience. Web-based does not require the download of any apps, while smart glasses, which are wearable AR devices, offer first-person views.

Why does AR matter?

AR is a technology that could change the way we use our phones, computers and everyday objects. The system uses cameras and sensors to create an overlay on top of the real world. This allows you to see products in their actual size, measure distances between objects and place virtual stickers on walls as well as other surfaces. AR is also a great way to engage your audience and make them feel as if they are part of an experience. It allows you to create a more immersive experience for them so that it feels like they are right there with you. AR is already being used in architecture, education, entertainment, engineering and healthcare and will likely spread into many other industries as we move forward.


AR is an exciting technology that has the potential to revolutionize how we interact with the world around us. It's still early days, but AR will undoubtedly become more commonplace in our lives in the coming years.

Learn how to grow from an entrepreneur to CEO with Blaze Group. Access community messaging, virtual co-working sessions, customizable business templates, business courses, and more — all from a single source. Try it free today. LEARN MORE


bottom of page