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Entrepreneur Spotlight: Bree Flemings of Jem Social

  • Writer: Casey Ariel Thobias
    Casey Ariel Thobias
  • Aug 4
  • 3 min read
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Bree Flemings | Founder & CEO, Jem Social

Where Influencer Marketing Meets Real ROI — and Creators Become CEOs


At the crossroads of culture, conversion, and creator empowerment stands Bree Flemings, the founder of Jem Social — an all-in-one influencer marketing platform designed for a new era of performance, precision, and equity.


While many platforms still chase vanity metrics, Bree is clear-eyed about what the industry actually needs: outcomes, not optics. Jem Social helps brands find, book, and track influencer campaigns that drive results — across TikTok, Instagram, and YouTube.


But what makes Jem Social stand out is more than just technology. It’s the clarity, wisdom, and strategy Bree brings to the table.



“They weren’t buying access — they were buying confidence and control.”


This insight became the backbone of Jem Social’s evolution.


Early on, Bree thought brands were searching for creator access. But after listening closely, she realized they were craving something deeper:


  • Who should we book?


  • What should they post?


  • How will we know it worked?


These weren’t questions about influence. They were actually questions about impact.


So Jem Social got to work solving for the right key performance indicators (KPIs) — ones that signal whether a campaign actually works.


“Brands are done chasing hype. They want conversions, targeting, and tools that provide results.”

Jem Social empowers brands with:

  • Creator payments

  • Campaign performance tracking

  • Influencer performance rankings

  • Email workflow automations

  • AI matching recommendations

  • And more!


This isn't fluff — these are navigational tools. Thanks to Bree’s leadership, more businesses are finally learning how to read the map of the new creator economy.



Building for the Creator Economy, Not Just Brands


Don't get it twisted — Bree doesn’t merely understand what brands need, she also deeply understands what creators need to thrive in today’s economy.


“Creators are becoming micro-businesses — and most platforms aren’t built to support that shift.”

This is a truth many in tech still ignore. But not Jem Social.


Bree is building tools that support creators as full-fledged business owners. From more transparent monetization pathways to smarter payment systems, she’s designing infrastructure that respects the complexity of modern creators. Her work helps them grow beyond one-off deals — and into real sustainability.


We love the way that Jem Social is serving two sides of the marketplace, making the creator economy a better-paced, more equitable landscape for all involved. This vision (and intentionality) is important for protecting our communities against extraction and exploitation. We're so grateful to see it!



Money Wisdom from the Front Lines


One of the most refreshing things about Bree?

Her honesty about the money lessons that come with leading a startup.


“Cash flow is your oxygen — not just your runway.”

She’s learned the hard way that cash flow isn’t about how much you raise — it’s about how efficiently money moves in and out. Bree now keeps a close eye on burn rate, prioritizes recurring revenue, and no longer assumes projected income will always materialize.


One mistake she’s bold enough to name?


“Hiring too fast or spending too early doesn’t guarantee growth — it just burns cash.”

It’s a truth many founders learn too late. Bree’s transparency helps others avoid the same trap — and reminds us that staying lean sharpens your strategy.



Legacy with Leverage


So what’s the long game?


“I’m building a legacy company with exit optionality.”

Bree is walking a powerful line — holding space for ownership, equity, and impact, while also staying open to strategic acquisition if it aligns with Jem’s mission.


This is the kind of flexible thinking that we need to see (and hear) more of.

We have options.

We deserve to live in the land of plenty, with multiple options at our feet.


Bree serves as a gentle reminder that legacy and leverage can coexist.



Final Words of Wisdom


“Don’t wait to be ‘ready’ — start solving the problem now, even if it’s messy.”

Bree believes that momentum beats perfection every time. And in an industry where hesitation can cost you your edge, that advice could not be more timely.



Explore Jem Social



About This Feature


Stay connected to more stories like Bree’s by exploring our Entrepreneur Spotlight Series — where we're celebrating the real financial journeys of business owners in our community, one story at a time.


🤎 This feature is part of Blaze Group’s Black Business Month 'Tell Your (Money) Story' initiative. Additionally, in partnership with our friends at Black Woman Owned, we #DoubleTheExposure by sharing women's stories throughout the month.




Have a story of your own? Let’s share it this Black Business Month!



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