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Don't force AI into your business. Build it around how your customers already work.
Stop Building AI Features Nobody Asked For By Daniel Lambo, Blaze Group In July 2025, the Commonwealth Bank of Australia told 45 customer-service workers that an AI voice bot would replace them. Within weeks, the Finance Sector Union reported surging call volumes, overtime offers, and team leaders answering phones. On August 21, the bank reversed the layoffs and apologized, admitting its review failed to weigh "all relevant business considerations.” The bot didn’t fail. The
Daniel Lambo
Oct 3010 min read


Entrepreneur Spotlight: Bree Flemings of Jem Social
Bree Flemings | Founder & CEO, Jem Social Where Influencer Marketing Meets Real ROI — and Creators Become CEOs At the crossroads of...
Casey Ariel Diké
Aug 4, 20253 min read
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