Discover the homecoming story of Gionna Nicole, the trailblazing winner of the "Best in Apparel" award at the 2023 Blaze Business Awards! In this inspiring interview, Gionna shares her incredible journey as a Black Woman-Owned business owner, defying the odds and carving a path to sustainable success in the fashion industry.
About Avid Swim
Avid Swim is a renowned swimwear brand that caters to individuals seeking both fashion and sustainability while embarking on their travel adventures. The brand prioritizes the captivating allure of exploring new destinations, all while ensuring the preservation and conservation of our planet. They remain steadfast in their commitment to ethical production practices, utilizing eco-friendly fabrics and materials in their versatile designs. Every collection is meticulously curated, offering timeless styles that can be mixed and matched effortlessly. In fact, they take it a step further by providing matching options for friends, partners, and even children.
"I’ve noticed the most important way to conquer any fear is to take a step. Just one step and that will lead you to the next," said Gionna.
We are so proud of you and your inspiring win, Gionna! When did you know that you wanted to become an entrepreneur?
Gionna: I didn’t have a clear idea until I was about 19. I realized anything I dreamt about doing, was an independent venture. It wasn’t ever attached to a job.
Yasssssss, Gionna!!! Clearly you knew that your vision was one that needed to be birthed through you. We love to see it!
You've been an entrepreneur for awhile. So today, what does a *typical day* in your entrepreneurial lifestyle look like?
Gionna: A typical day includes planning and executing our goal of connecting with our consumers. Each day a goal is set with focusing on each leg of the business. Mondays are usually connecting with our retailers and following up on to-do lists. Tuesdays are usually social/ digital marketing and direct connecting through social. Later in the week is brainstorming and planning for the next week ahead.
We love how you switch it up to honor every part of you and your business!
So tell us, what were some of your *greatest fears* have you had on your entrepreneurial journey?
Gionna: The fear of not having enough or being enough has always plagued me. I’ve noticed the most important way to conquer any fear is to take a step. Just one step and that will lead you to the next. This is how I navigated through these fears, work with what you have and then take another step.
Consistency as an entrepreneur is so key! Can you share a bit about what your support system looks like as an entrepreneur?
Gionna: I have been extremely blessed with having my family and friends supporting me through this journey. They have purchased items, and share my pages on social. They have packed orders and even babysat when i had events. They’ve shown up and i can say I’m happy to have such a supportive family.
Gionna, you are such a force to be reckoned with! Thank you for sharing your journey and important insights with the community. We are always here cheering you on every step of the way :)
If you'd like to connect with Gionna or learn more about the work that Avid Swim is doing, you can use the links below:
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