When your business is growing, it can be tough to find new customers. You’ve probably tried advertising, but if you haven’t seen the results you want, then it's time to get creative! Read on to find out five ways to get new customers for your business.
Ask for Referrals
You can get referrals from your existing customers by asking them if they know anyone who might be interested in what you're selling. You can also ask your current clients for referrals by offering something of value in exchange for the referral (like a discount on their next purchase).
If someone has tried your product or service but didn't end up buying anything from you, see if they have any friends or family members that may be interested in what it is that you have to offer.
Additionally, you can reach out to people who have a similar profile as your existing clients and offer them something of value in exchange for their contact information. For example, if you're selling accounting software, ask people who work at small businesses if they know other small business owners who might be interested in learning about your product and you can offer them their first month free in exchange for the contact information they provide.
Host a Giveaway
Giveaways can be a great way to attract new customers, especially if you use the giveaway as an opportunity to build your email list, social media following and brand awareness. You can offer a free product or service as the prize, and require entrants to provide their email addresses in order to enter. This is an effective way to build your list quickly because it helps you reach people who might not have otherwise heard about your business.
Just be sure to make it easy for people to enter. Your entry form should be easy to find and simple enough that it doesn't take more than 30 seconds or so for someone to fill out their information on it. It's also helpful if you provide them with incentives like discounts or free shipping if they're buying something else from you at the same time they're entering the giveaway.
Get Some Publicity
If you want to build your email list quickly, consider getting some publicity for your business. This can be done by writing guest blog posts for other websites or submitting press releases about newsworthy events in your industry. The more people that see you mentioned in the news, the more likely they'll be interested in signing up for your email list so they can learn more about what you do.
You can also get publicity by giving a speech at an event or conference, or by hosting your own seminar. This will allow you to build your list quickly because people will be interested in what you have to say and may sign up for your newsletter.
Collaborate with a Business That Targets the Same Audience
One of the best ways to get new customers is through collaborations. You can find other businesses that are similar to yours and collaborate on content, advertising, or events. You can also find businesses that serve a different audience but have something you need—like distribution or expertise.
Collaborating with another business will help your company grow in several ways.
It gives you access to a larger audience or customer base than you could reach alone. It also allows two companies to do things they couldn't do on their own—whether it's by bringing more resources together (like combining forces when running an event), sharing skills between teams (like having an expert photographer shoot images for both companies), or even just getting creative ideas out into the world faster than one person could alone!
Network or Sponsor an Event
Sponsoring an event can be a great way to get your name out there while providing valuable resources at the same time. As a business owner, you have access to things that are hard for others to get their hands on. You have time and money that could go toward helping people or organizations that need it. If you want to sponsor an event, consider what types of events are going on in your community and what would benefit from your contribution.
For instance: if there are no afterschool programs in the neighbourhood where you live or work, why not sponsor one? If there's an organization around town that helps kids with reading but they're struggling with funding, consider sponsoring them! Whatever avenue opens up ahead - reach out! You never know where it'll lead.
If possible, try asking local businesses if they'd like some help sponsoring or hosting events as well; this will not only bring more traffic into those stores/restaurants but will also increase awareness about your own brand and the kind of product or service you offer, helping you grow your email list and even make some immediate sales.
There are many ways to acquire new customers for your business. The most important thing is to be creative and invest the time, energy and resources into finding these new potential clients.
If you are a Black woman entrepreneur looking to build your business and attain growth and scale much faster, be sure to get the Blaze Group app today! Access a safe community of Black women in business + easy-to-use tools at your fingertips.