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Copywriting Tips to Increase Your Website Conversion

As a small business owner, you know that your website is the main hub of your marketing efforts. It’s where people go to learn about your products and services and make decisions about whether or not they want to buy from you. But if your website isn’t converting visitors into customers, then it doesn’t matter how beautiful or informative it is—it won’t help grow your business. That’s why today we want to share some copywriting tips that can help increase conversions on your site. Let's dive into it!

Include a Call to Action (CTA)

One of the most important things you can do on your website is to include a CTA. A CTA is a phrase or sentence that encourages visitors to take an action, such as purchasing your product, signing up for your newsletter, etc. For example: “Buy now and get 10% off!” or “Subscribe today and receive exclusive content!” You want visitors to feel like they have no choice but to follow through with what you’re asking them—otherwise, they might leave without doing anything at all.

Write a Compelling Headline and Opening Sentence

The first thing that a visitor sees when he or she comes to your site is the headline. This is what catches their attention, so it’s important that you write one that immediately catches their attention and is compelling enough to make them want to read more. You should also include an opening sentence or two that gives visitors an idea of what they can expect if they continue reading your content or scrolling through your landing page.

Give People a Reason to Act

If you want people to take action, then you need to offer them a reason why they should. If your goal is to get visitors on your email list, then tell them what they’ll gain by signing up. If your goal is for people to share something on social media, then explain what will happen if they do so. When you give people a reason to act, they’ll be more likely to do so!

Use Simple Language

There are many different ways to write, but the easiest and most effective way is to keep it simple. This means using short sentences, simple words and avoiding jargon. Be sure your content is easy to read by following these tips:

  • Use active voice instead of passive voice

  • Make sure you're using the same words throughout your content (this will help the reader navigate through it quickly)

  • Break up long sentences into smaller, more manageable ones

  • Use bullet points to list ideas and make them easy to scan

  • Use headings to break up text and make it easier to read

  • Use subheadings to break up long content into shorter sections

Add Urgency When Appropriate

Urgency is a powerful tool that can be used to increase your website conversion rate. When you create urgency, the reader feels like they are missing out on something and that their time is limited. You want to make sure that you are adding urgency in a way that doesn’t feel like spamming or annoying your website visitors.

For example, if you have an online course that is only available for a limited time, then you might want to add a countdown timer that tells people how many days are left until the sale ends. If it’s something like a sale on furniture, then maybe offer free shipping on orders over $500.


As you can see, copywriting is a critical part of any business. It doesn’t matter if you have a small or large company, or what type of product or service you offer—without good copywriting skills, it will be difficult to attract new customers and keep them engaged long enough to take your desired action. Consider implementing these tips today to start increasing conversions for your business!

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